Mobility Barometer
Exploring mobility patterns across the Nordic countries
The Mobility Barometer is the definitive source for understanding transportation trends and preferences across the Nordics.
Curious about whether Swedes prefer cycling over driving, or what influences a Norwegian’s choice to use public transport? Should alcohol locks be made mandatory?
The Mobility Barometer offers a clear, comprehensive picture of how people in Sweden, Norway, Denmark, and Finland choose to get from point A to point B. Not only do we uncover the current trends, but we also investigate the motivations behind these choices and the aspirations for what future mobility might look like in this region.
This detailed survey of 4,000+ respondents from the Nordics provides valuable insights into these questions and reveals both day-to-day habits and longer-term wishes regarding personal transportation.
Questions and answers
A comprehensive and unique report that shows what the Nordics really think and feel about mobility. It is the first of its kind in the Nordics as it looks to the habits and attitudes of 4,000+ people. With respondents in Sweden, Norway, Finland and Denmark, the Barometer reveals people’s current habits and what we are longing for in the future. The survey is conducted online with randomly chosen respondents over 18 years old.
The survey is conducted by Demoskop on behalf of MEKO.
More than 1,000 people (18+) are randomly chosen from each of Sweden, Denmark, Finland, and Norway complete the online survey. To correct for potential sampling biases and to account for the differences in population size, the data is weighted on gender, age, and size. Analysis is focused on showing the aggregated results for the people in the Nordics, as well as differences between countries and certain groups.
The survey is based on scientifically proven methods, which also have a known margin of error. The method is a stratified random sample based on a panel. By creating a representative miniature country, we can make a statement about what the country's population thinks. With this method and with a known margin of error, we can calculate the differences between possible measurement errors and a change of opinion.
The Mobility Barometer sets out to explore and explain mobility patterns in the Nordics. The results give an overview on how the people choose to transport themselves, why they choose to do it, the underlying factors that determines their decision, and their wishes about personal transportation.
The results can be used by, for example, educational institutions, political organizations, the automotive industry, and the media. By making the results available and reporting them transparently, those who intend to develop society can retrieve information to fulfill their mission.
With the aim to enable safe and sustainable mobility for all, MEKO is able to leverage the knowledge retrieved from this report to develop and further improve our business.