Our brands

With popular and market leading concepts, several strong brands, and companies connected to the workshop and automotive industry we form a leading player of the automotive aftermarket in Norway. With over 300 employees in offices, branches, retail stores, and workshops, we are a versatile employer. 

We welcome entrepreneurs running workshops, or other car-related services to join our network and access key advantages, including business systems for customer bookings, spare parts ordering, and fast delivery of parts and accessories. As part of our concepts, businesses also benefit from continuous marketing under our well-known brands.

Sørensen og Balchen

Sørensen og Balchen is renowned for its commitment to quality, innovation, and customer satisfaction, serving a diverse customer base across both B2C and B2B markets. The company is headquartered at Rosenholm, south of Oslo, where its central operations are streamlined under one roof, including customer service, logistics, product management, sales, marketing, and corporate functions. With an annual turnover exceeding 1 billion NOK (around 85 million EUR), Sørensen og Balchen remains dedicated to serving the entire automotive industry and continues to prioritize excellence to remains as a trusted name in the automotive sector. 

 

BilXtra 

BilXtra is Norway’s largest retail network for car parts and accessories, with 70 stores nationwide, evenly split between company-owned and franchise-operated outlets. It also includes 275 workshops that handle approximately 1.6 million service assignments annually. These workshops are future-focused, placing significant emphasis on servicing and repairing electric vehicles. BilXtra serves a diverse customer base, across both B2C and B2B markets. 

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