Strategy and goals

Demand for service and repair is driven by an increase in the number of vehicles on the road and the longer distances they travel, creating a solid foundation for innovation and business development.

MEKO's strategy is based on four areas

MEKO’s strategy consists of four focus areas that together meet the repair and service needs of a constantly evolving automotive aftermarket. The strategy is the basis for our work to create sustainable growth and strengthen profitability – while adapting the way we implement it as the market changes.

Better operations

Strengthened logistics and efficiency improvements

Better operations is about continuously strengthening our core business to become more efficient, scalable, and competitive. By optimizing logistics, procurement, processes, and digital solutions, we enhance our ability to meet customer needs, improve resource efficiency, and create long-term value.

2025 highlights: During the year, we continued to strengthen our logistics network with new and automated central warehouses, expanded collaboration with strategic suppliers, and took the first step toward a unified IT infrastructure through the implementation of a new enterprise resource planning (ERP) system. We also continued our efficiency initiatives and reached an important milestone when our climate targets were approved by the Science Based Targets initiative (SBTi).

Better workshops

A stronger offer for more competitive workshops

Better workshops is about strengthening the competitiveness of our workshops through services, solutions, and expertise that make it easier to run an efficient and profitable business. Through strong workshop concepts, high parts availability, digital services, and continuous skills development, we help workshops adapt to new technologies, improve efficiency, and deliver an even better customer experience.

2025 highlights: During the year, we continued to enhance our offering for affiliated workshops by improving our digital booking platform, introducing new AI-powered features, and expanding access to remote diagnostics. We also decided to bring our training organizations together under the MEKO Academy brand to strengthen skills development and create a more unified training offering across our markets.

Better mobility

A more modern and sustainable everyday life with a car

Better mobility is about meeting changing mobility needs as the way people own, use, and service vehicles continues to evolve. Through broad technical expertise, new partnerships, and circular solutions, we develop services that make vehicle ownership simpler, more sustainable, and better suited to the future of mobility.

2025 highlights: During the year, we strengthened our partnerships with new vehicle manufacturers, expanded our offering for fleet customers, and continued to invest in circular solutions by broadening our range of remanufactured spare parts. These initiatives help us meet the growing shift toward electrification while responding to changing customer needs.

Sustainable growth

Increased investment in own brands, tires and increased service for EV owners

Sustainable growth is about creating long-term growth by expanding offerings that are closely aligned with our core business while investing in the future of the automotive aftermarket. By strengthening our proprietary brands, broadening our product and service portfolio, and expanding in selected markets, we create lasting value for both customers and the business.

2025 highlights: During the year, we continued to grow our proprietary brands and expanded our e-commerce offering into additional markets. We also strengthened our offering in EV spare parts and tires, continued the integration of Elit Polska, and took further steps to reinforce our position in the strategically important Polish market.

A solid foundation

MEKO’s strategy is based on our vision; We enable mobility – today, tomorrow and in the future. Our business is independent of the economic cycle, what technology is used in the cars and how the cars are used. We will be the best and most comprehensive partner for everyone who drives, repairs and maintains cars. We will meet the needs of workshops and car owners in the way that is easiest for them – without them having to search elsewhere.

On the forefront of sustainability

We need to continuously develop our operations and our offering to be relevant over time. We need to keep pace with the development in the industry in terms of new technology, competition, new customer behaviors and new expectations. To ensure a long-term business and to be on the forefront of sustainability in our industry, we need the right employees and the right expertise.