Key focus area
Tires drive growth and strengthen our market position
Tires are a critical component of vehicle performance and safety – and represent a business with stable demand. Tires generate recurring customer visits and often drive additional sales, strengthening MEKO’s profitability and position in the automotive aftermarket. With tires now a new strategic priority, we are even better positioned for profitable growth in the future.
At MEKO, we see strong growth opportunities in the tire segment – a business that offers stable demand, high profitability potential, and complements our overall service offering. The electrification of the vehicle fleet and the growing need for durable, sustainable tires are key drivers of market development. To meet these evolving demands, we are expanding our product range, increasing our capacity, and deepening partnerships with leading industry players, such as Goodyear.
"Investing in tires is a strategic initiative that drives long-term profitability. By offering proper handling and professional service, the tire business can be transformed from a low-margin product into a source of recurring customer visits and upselling opportunities. With smart add-on services and the right expertise, workshops can increase profitability and build long-lasting customer relationships."
A stable business with constant demand and recurring revenue
Tires are a future-proof, seasonal product that requires regular replacement. This creates natural customer touchpoints at least twice a year, opening opportunities for additional services such as wheel alignment, brake service, and tire storage. Tire changes are among the most frequently booked services through our digital channels.
Key advantages of the tire business:
- Recurring and predictable demand
- Opportunity to increase upselling per customer visit
- Stronger customer loyalty through regular interactions
- Scalable revenue model that supports long-term growth
Image: Halil Küçük, Head of Tires, MEKO
Ready for the vehicle fleet of the future
Electric vehicles place new demands on tire durability and, consequently, on quality. MEKO is responding to this shift by focusing on top-quality tires, technical expertise, and customer guidance. In doing so, MEKO not only enhances the competitiveness of our workshops, but also strengthens our overall market position.
MEKO’s tire offering – range, quality, and availability
We focus on premium tires for electric vehicles—while also offering one of the widest selections on the market, including both premium brands and cost-effective options for all types of vehicles. Our efficient logistics network enables daily deliveries and high availability for workshops across Northern Europe. Through our partnership with Goodyear, we further strengthen our capacity to meet growing demand.
Comprehensive support for workshops
MEKO empowers workshops with the right tools to succeed through:
- Access to leading brands such as Michelin, Continental, Goodyear, and Nokian Tyres
- Reliable daily deliveries through our extensive distribution network
- Tailored training and professional development in tire services
- Digital tools that streamline ordering, inventory management, and customer service
With tires as a key component of our full-service offering, we are well-positioned to drive profitable growth and enable mobility—today, tomorrow, and into the future.