Mekonomen defended its title as the strongest workshop brand in Sweden

02 October 2015 21:40

For the second consecutive year, Mekonomen has been awarded Sweden’s strongest brand in the “Car accessories and workshops” industry at the Swedish Brand Awards 2015. The award is based on high brand awareness combined with customer satisfaction.

The award was preceded by a consumer survey*, in which consumers in Sweden gave their opinions about brands in 35 industries. The survey measures brand awareness combined with customer satisfaction, which means that small and unknown companies are able to compete with the major popular brands.

“Just like the competition itself, Mekonomen’s strong position is based on brand awareness and that we ensure that our customers are satisfied. We are gratified that we retained the title of the strongest brand in our industry and knowing that our customers are members of the jury makes us value the award even more”, says Hanna Ekstrand, Chief Marketing Officer Mekonomen Group

“The fact that we have satisfied customers is due to our ability to listen to our customers’ demands and requirements, that we have been the driving force in quality and transparency developments in our industry and that service today is about people and not only cars”, continues Hanna Ekstrand

For further information, please contact:

Hanna Ekstrand, Chief Marketing Officer Mekonomen Group
Telephone: +46 (0) 8-464 00 00.

Mekonomen AB (publ), Corp. Reg. No. 556392-1971 Box 195 42, SE-104 32 Stockholm, Sweden. Telephone: +46 (0)8-464 00 00

*The survey has been conducted annually since 2002 by the company Evimetrix. Each industry examined includes responses from at least 1,000 individuals and in total more than 500 companies in 35 industries is examined. Read more at www.swedishbrandaward.se