Mobility barometer

The Mobility Barometer is a comprehensive and unique report that shows what the Nordics really think and feel about mobility in general and electric cars in particular. The Mobility Barometer is the first of its kind in the Nordics as it looks to the habits and attitudes of 4000 people. With respondents in Sweden, Norway, Finland and Denmark, the barometer reveals what habits we have today – but also what we want from the future. The survey is conducted online with randomly chosen respondents over 18 years old.

MEKO aim to enable safe and sustainable mobility for all. With the knowledge from the Mobility Barometer MEKO can continue to develop the business with new services and products.  

The first report was presented in 2022, and according to all the barometers MEKO have carried out since the start – most of us will be taking the car into the future - regardless of the fuel type. 

The survey is conducted by Demoskop on behalf of MEKO. 

The survey is conducted online with randomly chosen respondents over 18 years old. More than 1 000 people from each Sweden, Denmark, Finland, and Norway complete the survey, with the total number of respondents being over 4 000. To correct for potential sampling biases and to account for the difference in country population size, the data is weighted on gender, age, and country population size. Analysis is focused on showing the aggregated results for the people in the Nordics, as well as differences between countries and certain groups. 

The survey is based on scientifically proven methods, which also have a known margin of error. The method is a so-called stratified random sample based on a panel and which can thereby create a representative miniature country, thus we can make a statement about what the country's population thinks. With this method and with a known margin of error, we can calculate the difference between possible measurement errors and a change of opinion. 

The Mobility Barometer sets out to explore and explain mobility patterns in Sweden, Denmark, Finland, and Norway. The results give an overview on how the people choose to transport themselves, why they choose to do it, the underlying factors that determines their decision, and their wishes about personal transportation. 

Depending on technical development and trends within the automotive industry the Mobility barometer might ask specific questions e.g. about electric vehicles or AI technology. 

The results can be used by all, for example, by educational institutions, political organizations, the automotive industry and the media. By making the results available and reporting the insights transparently, actors who intend to review and develop society can retrieve information to fulfill their mission - in the same way that MEKO uses the Mobility Barometer to enable safe and sustainable mobility for all.