Growing resistance to electric cars – Sweden shows the sharpest shift
The largest survey on mobility trends in the Nordics
Mobility Barometer
Exploring mobility patterns across the Nordics
The Mobility Barometer is the definitive source for understanding transportation trends and preferences across the Nordics.
The Mobility Barometer provides a clear, comprehensive view of how people in Sweden, Norway, Denmark, and Finland get from point A to point B. We not only reveal current trends but also explore the motivations behind these choices and the aspirations for the future of mobility in the region.
This in-depth survey of over 4,000 Nordic respondents offers valuable insights into these questions, highlighting both everyday habits and long-term preferences in personal transportation.
Insights and trends from the 2025 survey
Does the car have a future? More people are confident in what they believe
The car service that’s only slowly gaining ground
Insights and trends from the 2025 survey
Ban on gas-powered cars in city centers? Polarization is growing
More people reject the planned 2035 gas car ban – but one group goes against the tide
The new trend: how we view the importance of car brands – and where they come from
Insights and trends from the 2025 survey
Range anxiety is fading – but the price still scares buyers away
How we feel about the workshop coming to us – instead of the other way around
We use the car more often – and see it as more important
Insights and trends from the 2025 survey
Strong support for car repair - but what does the future hold?
Questions and answers
A comprehensive and unique report that shows what the Nordics really think and feel about mobility. It is the first of its kind in the Nordics as it looks to the habits and attitudes of 4,000+ people. With respondents in Sweden, Norway, Finland and Denmark, the Barometer reveals people’s current habits and what we are longing for in the future. The survey is conducted online with randomly chosen respondents over 18 years old.
The survey is conducted by Demoskop on behalf of MEKO.
More than 1,000 people (18+) are randomly chosen from each of Sweden, Denmark, Finland, and Norway complete the online survey. To correct for potential sampling biases and to account for the differences in population size, the data is weighted on gender, age, and size. Analysis is focused on showing the aggregated results for the people in the Nordics, as well as differences between countries and certain groups.
The survey is based on scientifically proven methods, which also have a known margin of error. The method is a stratified random sample based on a panel. By creating a representative miniature country, we can make a statement about what the country's population thinks. With this method and with a known margin of error, we can calculate the differences between possible measurement errors and a change of opinion.
The Mobility Barometer sets out to explore and explain mobility patterns in the Nordics. The results give an overview on how the people choose to transport themselves, why they choose to do it, the underlying factors that determines their decision, and their wishes about personal transportation.
The results can be used by, for example, educational institutions, political organizations, the automotive industry, and the media. By making the results available and reporting them transparently, those who intend to develop society can retrieve information to fulfill their mission.
With the aim to enable safe and sustainable mobility for all, MEKO is able to leverage the knowledge retrieved from this report to develop and further improve our business.