Better purchasing prices and a stronger position – this is the result three years after MEKO's strategic entry into the Baltic region. Moving forward, the goal is clear: to achieve increased growth and enhanced profitability. “Becoming part of MEKO was a game changer for us,” says Sten Pertens, Managing Director of MEKO’s operations in Estonia, Latvia, and Lithuania.
In 2022, MEKO made a significant step eastward by acquiring the Finnish company Koivunen. While MEKO previously had a smaller presence in Finland, the acquisition established it as the leading player in the Finnish independent automotive aftermarket. This strategic move also marked MEKO’s entry into the Baltics, through Koivunen-owned Balti Autoosad, with operations in Estonia, Latvia, and Lithuania.
A radical shift in the market landscape
Competition in the Baltic region has always been intense, with smaller players often struggling to secure competitive purchasing prices. However, being part of a larger network can transforme these conditions. Sten Pertens, who managed the Baltic operations even before MEKO’s entry, highlights the improvement.
“MEKO has brought a significant change. We now have access to competitive prices from our main suppliers,” he says.
Enhanced purchasing power across MEKO’s eight markets aligns with the company's strategy to build closer relationships with selected suppliers, fostering mutual benefits. This remains a key focus for 2025 in the Baltic region.
“This year, we plan to analyze our cost structure to improve profitability. Our brand portfolio will be updated, and more purchases will be made from MEKO’s strategic suppliers,” says Sten Pertens.
Strong position – with room for growth
In 2024, MEKO expanded further in Estonia by acquiring Automeister, the operator of the renowned Carstop workshop concept. This strong brand complements the existing Fixus concept, which MEKO has been running in the region.
“We are one of the market leaders in Estonia. In Latvia and Lithuania, we see significant growth potential,” says Sten Pertens.
Highlighting MEKO's strengths, he adds:
“We are recognized as a reliable partner for our customers because we deliver on our promises. We offer excellent availability from our central and local warehouses, strong logistics, competitive prices, and skilled support.”
Evolving market needs
How is the market evolving on a broader scale? Electrification remains limited, with only 5 percent of new cars being electric. However, the need for repair and maintenance continues to grow, notes Sten Pertens.
“The independent aftermarket in the Baltics has changed significantly over the past decades. Local companies have grown alongside an expanding and more diverse car fleet,” he says.
“Twenty-five years ago, car owners often repaired their vehicles themselves. Today, modern cars and advanced technologies demand skilled mechanics and specialized tools, driving increased reliance on professional workshops.”
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