Strategy & Goals

We create a long-term profitable and sustainable business by utilizing our size and strong position. We enable mobility with adapted offers based on the customers’ needs, society’s development and future trends. Our committed employees and differentiated concepts are our foremost assets.

A solid foundation 

MEKO’s strategy is based on our vision; We enable mobility – today, tomorrow and in the future. Our business is independent of the economic cycle, what technology is used in the cars and how the cars are used. We will be the best and most comprehensive partner for everyone who drives, repairs and maintains cars. We will meet the needs of workshops and car owners in the way that is easiest for them – without them having to search elsewhere. 

MEKO's strategy is based on four areas

Our strategy is based on four strategic areas that will contribute to creating value for customers and profitable sustainable growth for the Group. Sustainability is an integral part of everything we do. The four strategic areas are: Better operations, Better workshops, Better mobility and Sustainable growth.

Learn more about our strategy in our Capital Markets Day 2023 recording (starting on minute 37.30).

On the forefront of sustainability

We need to continuously develop our operations and our offering to be relevant over time. We need to keep pace with the development in the industry in terms of new technology, competition, new customer behaviors and new expectations. To ensure a long-term business and to be on the forefront of sustainability in our industry, we need the right employees and the right expertise.