MEKO appoints new Managing Director in Koivunen

10 March 2023 08:45

MEKO strengthens the management of the recently acquired Finnish subsidiary Koivunen by appointing Helena Sauramo as the new Managing Director from 15th of May 2023. Helena Sauramo comes from the Finnish car retailer Delta Motor Group and will in her role focus on further strengthening growth and profitability in Finland.

"I am delighted to welcome Helena Sauramo to MEKO. Her solid experience in the automotive industry, documented good leadership skills and strong ability to operationally realize strategies make her the right person to develop Koivunen into the future. Our two Finnish operations have developed well side by side during the last quarter of 2022 where we see further potential for synergy gains going forward," says Pehr Oscarson, President and CEO of MEKO.

MEKO acquired Koivunen in 2022 as part of the company's strategic expansion in Northern Europe. MEKO was previously established in Finland through the subsidiary Mekonomen. After the acquisition was completed in 2022, work has begun to extract synergies and increase growth in existing and new business. As the new Managing Director of Koivunen, Helena Sauramo will intensify this work.

Helena Sauramo has a successful background in the automotive industry with several senior management roles within Delta Motor Group, one of Finland's leading car retailers. For the last four years, she has been CEO of Delta Auto Oy and Delta Motor Group Oy, and before that, she was group CFO.

"It is honoring to be part of MEKO and the important growth phase that the group is now going through. I look forward to contributing to strengthening our position in Finland through an increased focus on efficiencies, synergies and new customer concepts, but also by seizing the clear business opportunities that exist not least in the transformation that the aftermarket industry now is undergoing," says Helena Sauramo.

For further information, please contact:

Pehr Oscarson, President and CEO, MEKO
Mail:, Phone: +46 (0)8 464 00 20

Anders Oxelström, Director of Communications (Interim), MEKO
Mail:, Phone: + 46 (0)73 522 52 42

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