Feature

New initiative gives car owners more smart choices

Every journey begins long before the engine starts. Behind every safe mile are replacement parts that need to perform in freezing temperatures, withstand road salt, and endure long summer road trips. To give car owners more affordable options — without compromising on quality — MEKO is strengthening its investment in its own brands.

New initiative gives car owners more smart choices

Across MEKO’s eight markets in Northern Europe, millions of vehicles operate in conditions where cold weather, road salt, gravel, and dramatic temperature changes place exceptional demands on every replacement part. To meet those challenges, MEKO continues to invest in its own brands, combining quality, performance, and competitive pricing.

Behind every reliable journey are products that have been developed, tested, and quality assured to keep vehicles running safely—year after year. Most car owners rarely think about their vehicle when everything works as it should. But when it’s time for routine maintenance or an unexpected repair, choosing the right replacement parts can make all the difference.

Developed for Northern European roads

As the vehicle fleet evolves—with more electric vehicles and a growing share of older vehicles—the demand for cost-effective repair solutions continues to increase.

Over the years, MEKO has built a portfolio of proprietary brands—including Carwise, Every Part Matters, and ProMeister—to meet the diverse needs of both car owners and repair shops. Carwise offers affordable accessories for everyday driving. Every Part Matters provides high-quality replacement parts at a competitive price and is designed for older vehicles, where repairs need to remain economically viable even as the vehicle’s market value declines. ProMeister represents the premium tier, with products developed for professional repair shops and car owners who demand the very highest standards.

Together, these exclusive brands offer a broad product range that continues to expand as the vehicle fleet evolves and customer needs change.

A replacement part needs to perform long after it has been installed. That is why MEKO’s exclusive products are developed and quality assured to withstand the demanding conditions of Northern Europe. Before reaching repair shops, they undergo rigorous testing to ensure they meet high standards for quality, safety, and durability. Learn more about MEKO’s quality assurance: Intermeko – Part of MEKO’s commitment to quality and innovation.

An investment in the future of car ownership

Demand for MEKO’s exclusive brands has grown steadily for several years. Today, their products are used by repair shop chains such as Mekonomen, MECA, and Fixus, and are available across the Group’s eight markets.

To further strengthen its offering, MEKO expanded its organization in 2025. The goal is to develop more products and ensure that repair shops and car owners have access to an even stronger product offering.

“Our exclusive brands are already well established, but we see significant opportunities to take them even further. By expanding our product range and accelerating innovation, we can offer more car owners high-quality products that perform reliably even under the demanding conditions of Northern Europe,” says Henrik Pettersson, Director of MEKO Exclusive Brands.

For repair shops, the initiative means a broader product range and greater availability. For car owners, it means more affordable choices where quality, safety, and performance always go hand in hand.


As businesses keep moving, the need for smarter vehicle service grows

05 October 2026

Every day, millions of company-owned vehicles travel Europe’s roads. They deliver packages, transport people, maintain properties, and keep businesses running. But when a vehicle is out of service, the impact extends far beyond the vehicle itself—it can disrupt operations, costing businesses both time and money.

Meeting the growing demand for bus, truck, and trailer service

29 September 2026

Every day, food is delivered to grocery stores, packages arrive at customers’ doorsteps, and materials reach construction sites. Behind every delivery is a commercial vehicle that needs to stay on the road. When a truck or delivery van is sidelined, the impact goes far beyond the vehicle itself — deliveries are delayed, schedules fall behind, and costs rise with every passing minute.

Norway and Denmark point the way to the future of the automotive industry

01 September 2026

The future of the automotive industry is no longer a prediction — it is already here, at least in Norway and Denmark. As two of Europe's most electrified markets, these countries demonstrate how the automotive aftermarket is evolving as electric vehicles become a significant and established part of the vehicle fleet. The experience is clear: the transition does not reduce the need for service and repairs — it changes it.

Scroll to top