Every journey begins long before the engine starts. Behind every safe mile are replacement parts that need to perform in freezing temperatures, withstand road salt, and endure long summer road trips. To give car owners more affordable options — without compromising on quality — MEKO is strengthening its investment in its own brands.
Every day, millions of company-owned vehicles travel Europe’s roads. They deliver packages, transport people, maintain properties, and keep businesses running. But when a vehicle is out of service, the impact extends far beyond the vehicle itself—it can disrupt operations, costing businesses both time and money.
Every day, food is delivered to grocery stores, packages arrive at customers’ doorsteps, and materials reach construction sites. Behind every delivery is a commercial vehicle that needs to stay on the road. When a truck or delivery van is sidelined, the impact goes far beyond the vehicle itself — deliveries are delayed, schedules fall behind, and costs rise with every passing minute.
The future of the automotive industry is no longer a prediction — it is already here, at least in Norway and Denmark. As two of Europe's most electrified markets, these countries demonstrate how the automotive aftermarket is evolving as electric vehicles become a significant and established part of the vehicle fleet. The experience is clear: the transition does not reduce the need for service and repairs — it changes it.
When millions of vehicle owners schedule tire changes each year, it’s rarely just about the tires. For repair shops, it’s one of the most valuable opportunities to connect with customers, build long-term relationships, and create new business opportunities. That’s why tires are much more than a seasonal product for MEKO — they are a strategic growth area with significant long-term potential.
Mobility depends on vehicles staying on the road and getting from point A to point B. Whether it’s a family car, a commercial vehicle, or an entire corporate fleet, repair shops need access to the right parts at the right time. Behind that availability is MEKO’s logistics network — one of the most advanced automotive aftermarket supply chains in the Nordic region.
Europe’s vehicle fleet is aging, while car owners are becoming increasingly price-conscious. For workshops, this creates a new reality: more customers need service and repairs, but at a cost that aligns with the vehicle’s value. With Every Part Matters, MEKO introduces a brand designed to meet this shift — offering spare parts that combine reliable quality with a price point more car owners can accept.
Owning a car should be simple and worry-free, whether it’s a quick repair or scheduled maintenance. With Mekster, MEKO’s e-commerce platform, car owners get all spare parts, accessories, and tools in one place. The platform offers both well-known brands and affordable alternatives, making it easy to find exactly what’s needed.
Henrik Pettersson leads MEKO’s private label initiative Exclusive Brands with energy and precision. Since 2019, he has built clarity and structure in the assortment and pricing strategy, launched new product lines, and established premium offerings across multiple markets. His day-to-day work spans strategic leadership at headquarters and hands-on support in the business areas — always focused on delivering results together with colleagues.